About Horion Marketing

Horion Marketing is a London-based B2B client acquisition consultancy. We design and manage outbound and inbound systems across LinkedIn outreach, email outreach, conversion-led websites, paid advertising, SEO and Generative Engine Optimisation (GEO) to help B2B companies generate consistent, qualified sales opportunities.
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World-Class Team
Graduates from top universities worldwide
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Advanced R&D
Self-developed
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Innovation Focus
Multiple innovative technologies

Our Products

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GEO(Generative Engine Optimization Services)

GEO(Generative Engine Optimization Services)

Model: /
Parameters: 1️⃣ Content Structure Optimization
1.Design content structures specifically for generative AI (such as ChatGPT, Gemini, Grok, Calude, etc.).
2.Use FAQs, question-and-answer paragraphs, knowledge cards, etc., to improve AI recognition and citation rates.
3.Ensure information is complete and hierarchically structured, allowing AI to quickly grasp key content.
2️⃣ Semantic & Keyword Optimization
1.Analyze users' natural language question intent and place high-value keywords.
2.Optimize content semantics so that AI prioritizes citing your brand information when answering questions.
3.Improve content visibility in generative search engines.
3️⃣ Entity Definition & Authority Building
1.Define core entities such as brand, product, and service (Brand/Company/Product).
2.Increase the trust and authority of enterprise content in the AI ​​system.
3.Use structured data (Schema, Knowledge Graph) to assist AI understanding.
4️⃣ Content Library Construction Optimization Prompt Strategy
1.Build a comprehensive enterprise knowledge base, covering core brand information and product highlights.
2.Provide AI-driven question guidance strategies to ensure answers accurately reference brand content.
3.Support content reuse across multiple scenarios to improve long-term service effectiveness.
5️⃣ Performance Monitoring and Reporting
1.Track the citation of enterprise content in AI-generated answers.
2.Provide regular data reports, including the number of adopted questions and the time elapsed.

Success Stories & Case Studies

Marketing, Business Development, Branding, Videography

Marketing, Business Development, Branding, Videography


exponential growth, year-on-year growth

📍 Location: GB

Industry Problems Addressed

Low-quality sales leads, inconsistent customer acquisition, poor visibility in AI-generated answers, ineffective SEO/lead generation strategies, slow sales pipeline growth, low conversion rates on websites, lack of structured data for AI recognition

Marketing & Advertising, Business Consulting

Low-quality sales leads, inconsistent customer acquisition, poor visibility in AI-generated answers, ineffective SEO/lead generation strategies, slow sales pipeline growth, low conversion rates on websites, lack of structured data for AI recognition

Impact: - 30-50% wasted marketing budget on low-conversion tactics - Stagnant revenue growth due to inconsistent qualified leads - Reduced competitive visibility as customers increasingly use AI to find solutions - Higher sales team burnout from chasing unqualified leads - Missed opportunities for organic, AI-driven lead generation
Segment: B2B Marketing Consultancy, Generative Engine Optimization (GEO) Services, B2B Lead Generation, AI-Driven Digital Marketing

Service Definitions

Generative Engine Optimization (GEO) Services

Generative Engine Optimization (GEO) Services

Digital Marketing & SEO Services

Duration: 1 years
Mode: Fully remote / Online consulting + ongoing support

Service Capabilities

Service Capabilities

Core Expertise: - Generative Engine Optimization (GEO) - B2B lead generation & outbound/inbound systems - LinkedIn & email outreach strategy - Conversion-led website design & optimization - Paid advertising & SEO strategy - AI-aligned content marketing
Experience: 4 Years
Languages: English

Service Solutions

AI-Ready B2B Growth & GEO Solution

Overview: An end-to-end strategy that combines Generative Engine Optimization (GEO) with proven B2B lead generation systems, designed to help businesses get cited in AI answers and generate consistent, qualified sales opportunities.
Features: AI-first content structure design, natural language intent alignment, brand entity authority building, multi-channel lead capture, and closed-loop performance tracking

Service Methodologies

Horion GEO Generative Engine Optimization)

A proprietary, end-to-end framework designed to align B2B brand content with how generative AI systems (ChatGPT, Gemini, Grok,Claude, etc.) understand, retrieve, and cite information. It combines AI-first content structure, semantic optimization, and entity authority building to increase brand visibility in AI-generated answers while driving qualified leads.

Service Processes

Process Name Process Overview Key Steps Timeline Deliverables
Horion GEO Service Process A structured, phased process designed to implement our proprietary GEO framework, turning your brand content into AI-friendly, high-authority assets that drive AI citations, organic visibility, and qualified B2B leads. - - -

Service Cases

Case Study

Case Study

Client Industry: Technology & SaaS

Service Performance

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Brand Citation Rate in Generative AI
30%
The percentage of relevant natural-language queries where the client’s brand is cited or mentioned in answers from major generative AI tools (ChatGPT, Gemini, Claude, Grok).
1 months
Benchmark: Target Issues Regarding the Indexing of B2B Brands and Industries on AI Platforms

Company & Product Videos

Company Introduction & Factory Tour

⏱ Duration: 3:45 | 👁 Views: 15,230

Product Demonstration - Kestrel K-1

⏱ Duration: 5:12 | 👁 Views: 28,450

Technology Innovation Showcase

⏱ Duration: 4:30 | 👁 Views: 12,890

Customer Testimonials & Success Stories

⏱ Duration: 6:20 | 👁 Views: 9,650

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