Suzhou Jun Tai Textile Technology Co., Ltd. was established from Xinsu Textile Co., Ltd., a trading company specializing in fabrics and apparel footwear. Founded in 2009 in Changshu City, Jiangsu Province, Xinsu Textile primarily engaged in the production and processing of twill fabrics. With 17 years of expertise in twill manufacturing, the company has accumulated extensive experience in circular knitting machine production. However, evolving consumer demographics have reshaped market standards for apparel and footwear. As Generation Z is projected to become the dominant consumer force within the next decade, our company must restructure product categories and focus areas – this strategic shift led to the creation of Suzhou Jun Tai Textile Technology Co., Ltd. We prioritize emotional value, wearing experiences, and brand identity, which prompted meticulous deliberation on our brand name and logo design. The final decision resulted in the brand 'OTERROA' (Earth Road). The term derives from Spanish roots: 'TERRA' meaning 'Earth' or 'Land,' combined with 'ROAD' conveying the concept of 'on the road.' This philosophy explores eco-friendly materials for apparel and footwear while encouraging consumers to embrace outdoor activities through concrete actions rather than empty words – symbolized by the upward-climbing figure in the logo. OTERROA is an outdoor functional brand blending environmental consciousness with technological innovation, focusing on the R&D and export of 3D-printed footwear and eco-conscious sportswear. We provide comfortable, unique and sustainable wearing experiences for consumers around the world through high-performance materials, ergonomic design and low-carbon manufacturing. Every piece of clothing and every pair of shoes is a love and respect for the planet.