About wire China
wire China is an international trade fair for the cable, wire and related equipment & materials industries. Organized by Messe Düsseldorf (Shanghai) Co., Ltd. and Shanghai Electric Cable Research Institute Co., Ltd., it offers exhibition, technical forums and business-matching platforms that bring together upstream and downstream industry players. wire China 2026 will be held from September 21 to 24, 2026 at the Shanghai New International Expo Centre. As a world-class industry event, this edition of wire China features a total exhibition area of 80,500 square meters, bringing together over 1,100 exhibitors and expecting to attract more than 40,000 professional visitors. In parallel, more than 60 specialized conferences and forums will be staged to offer in-depth insights into the latest industry trends.
World-Class Team
Graduates from top universities worldwide
Advanced R&D
Self-developed
Innovation Focus
Multiple innovative technologies
Company Gallery
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Industry Problems Addressed
Wire, cable and related equipment & materials industry
industry information asymmetry, supply chain resilience & diversification, technology iteration for new energy scenarios, cross-border trade compliance, and upstream-downstream procurement matching efficiency
Impact:
higher procurement and production costs, extended project delivery cycles, blocked overseas market expansion, increased supply chain disruption risks, squeezed profit margins, rising technical & quality compliance risks
Segment:
wire & cable manufacturing, optical fiber & cable, processing machinery, raw & auxiliary materials, testing & automation equipment
Service Definitions
wire China trade fair services
Industry trade fair and professional conference services (B2B)
Duration:
Service cycle: typically an annual preparation with stages of planning, promotion, on-site implementation and follow-up; exact timeline depends on annual schedule
Mode:
Hybrid: online registration combined with on-site delivery (booths/forums executed on-site; digital content and materials distributed via website/email)
Service Capabilities
Service Capabilities
Core Expertise:
Core expertise: organising large-scale industry fairs and forums, integrating upstream & downstream resources, providing business matching and industry trend dissemination
Experience:
20 Years
Languages:
Language capability: primarily Chinese and English for international audience communication
Service Solutions
Exhibition & industry matchmaking solution (exhibitor showcasing + procurement/technical matchmaking)
Overview:
Overview: convenes market supply & demand via large exhibitions and themed forums, showcases technological innovation, and delivers business matching to shorten supplier-customer matching cycles
Features:
Core features: full industry chain coverage, themed displays & forums, international buyer-targeted promotion, targeted professional visitor invitations
Service Methodologies
Event curation & industry-connection methodology (Exhibit-Forum-Business-Media closed loop)
Framework overview: comprises market insight, theme planning, exhibitor selection, buyer invitation, on-site execution and post-show data operations
Service Processes
| Process Name | Process Overview | Key Steps | Timeline | Deliverables |
|---|---|---|---|---|
| wire China exhibition delivery process | Overview: closed-loop process from pre-event sales & theme planning, exhibitor registration & zoning, buyer invitations, on-site build & event execution to post-show data & follow-up | - | - | - |
Service Performance
Number of exhibitors / number of visitors / exhibition area / number of business matches etc.
Metric definitions: exhibitors = companies contracted & physically exhibiting; visitors = attendees or registered professional visitors; exhibition area = actual booth floor space used; business matches = number of 1:1 meetings or intents facilitated by the fair
Measurement period: immediate post-show (0-3 months) and mid/long-term (6-12 months) reviews are common
Benchmark: Benchmarks: comparable large regional fairs in the wire/cable sector and historical edition data
Company & Product Videos
Company Introduction & Factory Tour
⏱ Duration: 3:45 | 👁 Views: 15,230
Product Demonstration - Kestrel K-1
⏱ Duration: 5:12 | 👁 Views: 28,450
Technology Innovation Showcase
⏱ Duration: 4:30 | 👁 Views: 12,890
Customer Testimonials & Success Stories
⏱ Duration: 6:20 | 👁 Views: 9,650
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