About SHANGFAN FOOD
Focused and recognized
Shangfan is a company dedicated to the high-quality food baking industry.
We are committed to the R&D and production of high-quality, delicious baked goods for markets worldwide.
We currently maintain close partnerships with well-known retail brands, serving clients and consumers across China and overseas markets.
English Translation
Our company is located in Chashan Town, a renowned food town in Dongguan City, a charming and down-to-earth township. We boast a garden-style factory covering an area of over 10,000 square meters with robust technical capabilities, equipped with high-standard production lines and a team of seasoned management and technical professionals. We have obtained internationally authoritative certifications including FSSC22000 and HACCP, and completed filing for export food business as well as FDA registration. While keeping pace with market demands, we are capable of developing and customizing healthy products with diversified flavors and varieties tailored to clients’ distinct requirements.
Adhering to the business philosophy of healthy, nutritious and delicious products, Shangfan Food devotes itself to manufacturing wholesome and tasty food that customers can consume with complete confidence. We take quality improvement and technological innovation as our long-term development goals.
Our Products
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New Zealand Butter Walnut Shortbread 680g Box for Retail and Foodservice
Model: Butter Shortbread 680g
Parameters: 6880912923
Slow-Whipped Dark Chocolate Oat Butter Cookies 90g Retail Box
Model: Dark Chocolate Oat Butter Cookies 90g
Parameters: 4479809805
Butter Floral Cookies 260g (Gift tin packaging, matched with gift bags)
Model: 0651063396
Parameters: 1650796064
260g Gift Tin Butter Floral Cookies With Individually Wrapped Servings
Model: Butter Floral Cookies 260g (Gift tin packaging, matched with gift bags)
Parameters: 4381907329
Company Gallery
Certifications & Awards
Success Stories & Case Studies
Large-scale instant e-commerce enterprise
· Outcome of OEM Customization: We help Elephant Supermarket eliminate various hidden costs including factory construction, equipment procurement, product design and inventory stocking. By developing private-label cookies tailored for its brand, Elephant Supermarket can cut costs, boost sales profit and realize cost reduction and efficiency improvement.
· Sales Performance: Cumulative shipments exceed 400,000 boxes with monthly sales over 30,000 tins. The repurchase rate stands at 98%.
The products have won wide recognition and rave reviews from numerous consumers. Brand awareness and customer loyalty keep growing steadily.
· It shows how factory and brand build blockbuster items via strong partnership, offering a successful case for other retailers to learn from.
· Backed by superior product quality and targeted marketing, the products have been featured on the Meituan homepage many times.
· Cumulative shipments have reached 400,000 tins, with monthly sales exceeding 30,000 tins, creating a multi-win situation for both parties.
· Shangfan’s dedication to quality has earned market reputation. This signature product adopts carefully selected raw materials.
· Great emphasis is placed on flavor innovation and diversification, enabling it to stand out in the highly competitive food industry.
· Premium products fuel brand momentum. Shangfan’s products earn frequent homepage recommendations via successf
World-famous membership supermarket Costco
Lace Butter Cookies are favored by numerous Costco members for their crispy exterior and tender interior, as well as a rich and distinctive flavor blend of egg and wheat aroma, natural creamy milk fragrance and nutty notes. The daily sales of Lace Butter Cookies displayed on endcaps in physical stores remain steady, with daily sales consistently exceeding 1,000 boxes.
Beneath the crisp crust lies distinct layered flakiness. Rich aromas of egg, wheat and natural cream blend with nutty notes to create a luxuriant, one-of-a-kind flavor profile.
Special craftsmanship delivers a crispy outside and tender inside. The golden-brown finish amplifies the rich buttery aroma, while its distinctive caramelized butter flavor leaves a memorable impression on consumers.
Private Label Customization for Large Membership Supermarkets
In the first quarter after launch, cumulative sales exceeded 120,000 boxes. Offline store sales accounted for 65% of the total, while the repurchase rate of the online mall reached 38%, far surpassing Metro’s average repurchase rate of 25% for snack categories. The product ranked first in the cookie segment on Metro’s "Hot-Selling Premium Imported Food List" for two consecutive months.
· Butter content ≥ 32%, crafted with Danish fancy techniques for a rich, crispy taste;
· Assorted shapes (cookie rings, patterned cookies, chocolate chip cookies, etc.) deliver dual enjoyment for sight and taste;
· Made with high-quality raw materials and baked via traditional craftsmanship to ensure consistent, reliable quality;
· Tin can packaging with excellent sealing performance, ideal for gifting or family sharing
Company & Product Videos
Company Introduction & Factory Tour
⏱ Duration: 3:45 | 👁 Views: 15,230
Product Demonstration - Kestrel K-1
⏱ Duration: 5:12 | 👁 Views: 28,450
Technology Innovation Showcase
⏱ Duration: 4:30 | 👁 Views: 12,890
Customer Testimonials & Success Stories
⏱ Duration: 6:20 | 👁 Views: 9,650
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