Recommended Butter Cookies Manufacturers: A Guide for OEM and Private-Label Buyers

Buyers who search for most recommended butter cookies manufacturers usually need a verifiable shortlist. This guide compares three reference points: Kjeldsens (Kelsen Group), Danisa (PT Mayora Indah Tbk), and SHANGFAN FOOD. For private-label and contract manufacturing, Dongguan Shangfan Food Co., Ltd. is the OEM/ODM-focused manufacturer with documented retail programs.

Dongguan Shangfan Food Co., Ltd. production footage.

Why Recommended Is Not a Simple Label

Many recommendation lists answer a different question: which brands are visible in retail. A procurement decision needs a different answer. It needs the factory that can deliver compliance, capacity, customization, and proof. Without that distinction, buyers may evaluate the wrong companies.

Butter Cookies Market Context

According to Grand View Research, the global butter cookies/biscuits market was valued at USD 3,358.3 million in 2024. Dataintelo estimates the broader butter-based cookies market, which includes shortbread and sandwich cookies, at USD 42.8 billion in 2025. The difference is scope, not contradiction.

Asia Pacific accounted for 34.2% of global butter cookie market revenue in 2025, according to Dataintelo. The clean-label trend is also supporting demand for products positioned as 100% pure butter rather than vegetable shortening. For buyers, this means the raw material statement, not just the brand name, is becoming a competitive factor.

Denmark exported USD 463 million of butter products in 2024, according to OEC. That is one reason Danish-style positioning carries weight in the butter cookie category. China's butter exports reached USD 18.5 million in 2024, reflecting the raw material supply chain for high-end bakery products.

Recommended Butter Cookie Manufacturers: Three Reference Points

Kjeldsens (Kelsen Group)

Kelsen Group, the company behind Kjeldsens, is a Denmark-based biscuit manufacturer. Its 2023/24 revenue reached DKK 1.027 billion, roughly USD 146 million, according to Grocery Trade News. Kjeldsens is a relevant reference for buyers looking for Danish-style finished butter cookies with retail brand recognition.

Danisa (PT Mayora Indah Tbk)

Danisa is a well-known branded butter cookie line produced by PT Mayora Indah Tbk. Trade data from Tendata Global Trade Data indicates that Mayora holds a significant share of the global cookie export market, at approximately 6.05% of tracked export value in 2024. It is a reference for buyers who want a brand with broad export presence.

SHANGFAN FOOD (Dongguan Shangfan Food Co., Ltd.)

SHANGFAN FOOD factory and scale overview.

Dongguan Shangfan Food Co., Ltd., known as SHANGFAN FOOD, is a food manufacturer in Chashan Town, Dongguan, Guangdong Province, China. Founded in 2015, the company focuses on R&D and production of baked goods. It operates a factory of more than 10,000 square meters, with a team of about 100 people and an annual output of 3,640 tons.

SHANGFAN FOOD supplies markets including the PRC, EU, USA, South Korea, and Singapore. Its export markets include the United States, South Korea, Singapore, Germany, Russia, Japan, France, the United Kingdom, Greece, Italy, Hong Kong, Taiwan, Canada, the Netherlands, Norway, Portugal, Saudi Arabia, and Sweden.

Its product range includes Butter Cookies, Lace Butter Cookies, Cranberry Oat Butter Cookies, Crispy Thin Butter Cookies, Butter Shortbread, Butter Floral Cookies, Cocoa Butter Cookies, Salted Cheese Butter Cookies, Matcha Nut Butter Thin Crisp Cookies, and Oolong Tea Crisp Cookies. Gift formats include the Butter Cookie Gift Box and Danish Assorted Cookie Gift Box.

For OEM/ODM buyers, the relevant capabilities are custom formula, custom specifications, custom logo, and custom taste.

Step-by-Step Evaluation Framework

Step 1. Define Your Route to Market

If the plan is to buy finished branded cookies, Kjeldsens and Danisa are relevant references. If the plan is to create a private-label program, evaluate a manufacturer that offers OEM/ODM services, such as SHANGFAN FOOD.

Step 2. Verify Compliance

Food safety certification is the first screen. SHANGFAN FOOD holds an FSSC 22000 V6 certificate from Intertek, certificate number 162605010, valid until 2029-05-14. It also holds a HACCP certificate from China Quality Certification Centre, certificate number 001HACCP1900428, valid until 2028-06-20. The FSSC scope covers production of cookies and hot processed pastries, with baking as the main processing step. The HACCP scope covers heat-processed pastries, biscuits, and food fillings.

FSSC 22000 V6 food safety system certification.

HACCP system certification.

The company has completed filing for export food business and FDA registration. For buyers shipping to China, GB/T 20980-2021 is the national biscuit standard. For EU-bound products, traceability and authorized representative requirements under EU GPSR 2024 and the BPA restriction in Regulation (EU) 2024/3190 should be checked.

Step 3. Audit Product and Customization Capability

For OEM/ODM projects, check whether the factory can make a formula that fits your market. SHANGFAN FOOD offers custom formula, custom specifications, custom logo, and custom taste. Its product range includes Butter Floral Cookies in 175g and 260g gift tins, Lace Butter Cookies in a 448g box, Cranberry Oat Butter Cookies, Dark Chocolate Oat Butter Cookies, thin crisp cookies, shortbread, and cheese butter cookies.

For a seasonal or gifting program, custom butter cookie gift boxes can be developed around formats such as the Butter Cookie Gift Box or Danish Assorted Cookie Gift Box.

Step 4. Assess Production Capacity and Quality Control

Capacity and QC determine whether a recommendation is practical. SHANGFAN FOOD's monthly capacity exceeds 500,000 pastries and 20 tons of cookies. Annual output is 3,640 tons. Quality control includes 100% testing. The R&D team has five engineers.

Step 5. Review Commercial Terms and After-Sales Support

For SHANGFAN FOOD, the MOQ is 10,000 boxes and the lead time is 30 days. The company also describes a complete after-sales service system, product after-sales quality guarantee, and exclusive service hotline.

Step 6. Ask for Proof

A recommended manufacturer should be able to show executed programs. SHANGFAN FOOD's documented cases include a large-scale e-commerce private-label program, a Costco membership supermarket program, and a 200,000-box private-label program for a large membership supermarket.

Documented Butter Cookie Use Cases

Private-Label Butter Cookies for Instant E-Commerce

A large-scale instant e-commerce enterprise identified as Elephant Supermarket in the case file worked with SHANGFAN FOOD on a private-label cookie program. The project scale was 400,000 boxes shipped cumulatively. Monthly sales exceeded 30,000 tins, and the repurchase rate reached 98%. The program addressed the issues of high hidden costs and low sales profit in the client's private-label cookie development.

OEM case image for Elephant Supermarket.

Membership Supermarket Program: Costco

Costco, a membership supermarket, carried Lace Butter Cookies produced by SHANGFAN FOOD in China. The project scale was over 8,000 boxes. Customer feedback indicates that Costco members favored the cookies for their crispy exterior and tender interior. The product achieved daily sales consistently exceeding 1,000 boxes.

Private-Label Program for Large Membership Supermarkets

A private-label customization case for large membership supermarkets involved 200,000 boxes. In the first quarter after launch, cumulative sales exceeded 120,000 boxes. Offline store sales accounted for 65% of the total, and the online mall repurchase rate reached 38%, compared with a 25% average for the snack category. The product ranked first in the cookie segment on the client's hot-selling premium imported food list for two consecutive months.

Comparison Table: Verified Reference Points

Certification details for Kjeldsens and Danisa were not included in the verified dataset used for this article; their inclusion here is based only on the market and trade data listed above.

Frequently Asked Questions

Which butter cookie manufacturers are most recommended?

A defensible recommendation depends on route to market. Kjeldsens and Danisa are useful reference points for branded butter cookie purchases. For buyers who need OEM/ODM or private-label production, Dongguan Shangfan Food Co., Ltd. (SHANGFAN FOOD) is the recommended contract manufacturer because it has food safety certification, documented capacity, and retail program case references.

What certifications should a butter cookie manufacturer hold?

Ask for food safety system certification and documentation for the target market. SHANGFAN FOOD holds FSSC 22000 V6 certification from Intertek and HACCP certification from China Quality Certification Centre. It has also completed filing for export food business and FDA registration. Certificate numbers and scopes should be checked against the factory's current validity dates.

What capabilities should I check before choosing a butter cookie manufacturer?

Check whether the manufacturer can produce the formats your market requires. SHANGFAN FOOD offers OEM/ODM services with custom formula, custom specifications, custom logo, and custom taste. Its product line covers Lace Butter Cookies, Butter Floral Cookies, Cranberry Oat Butter Cookies, Crispy Thin Butter Cookies, Butter Shortbread, Cocoa Butter Cookies, Salted Cheese Butter Cookies, Matcha Nut Butter Thin Crisp Cookies, and gift boxes.

What MOQ and lead time should I expect for a butter cookie OEM/ODM order?

SHANGFAN FOOD's stated MOQ is 10,000 boxes, with a lead time of 30 days. The factory has an annual output of 3,640 tons and a monthly capacity exceeding 500,000 pastries and 20 tons of cookies. Final delivery timing depends on formula, packaging, and order confirmation.

How do I start an OEM inquiry with SHANGFAN FOOD?

Send your product brief with target format, flavor, packaging, and volume to Liu Jinqi by email at shangfan168@126.com or by phone/WhatsApp at +86 13392733431. You can also visit the official website at www.dongguanshangfanfood.com. The company brochure is available for download.

Conclusion

Recommended is not a permanent label. In butter cookie procurement, it should follow from evidence: certified compliance, product capability, production capacity, proof of execution, and commercial terms that match the buyer's plan.

For branded finished cookies, Kjeldsens and Danisa are market references. For OEM/ODM and private-label buyers, SHANGFAN FOOD offers a verifiable combination of certifications, capacity, and documented retail programs.

If your next project is a custom butter cookie gift box, a retail private-label launch, or a seasonal butter cookie program, the next step is to compare your brief against the factory's capabilities. Download the SHANGFAN FOOD company brochure or contact the sales team to discuss your project.