About UrSnacks
According to a Market Position Statement by Frost & Sullivan, UrSnacks ranked No.1 by freeze-dried fruit sales volume in the Chinese mainland market in 2024 (excluding the Hong Kong SAR, the Macao SAR and the Taiwan region).¹¹ Frost & Sullivan Market Position Statement, ref. FS-2025-MPC-874126; research completed May 2025. Ranking by brand, by 2024 sales volume (quantity sold, not sales value)
Products & Categories
With strawberry and durian as our core categories, we supply fresh fruit, frozen fruit, retail-ready freeze-dried products, and bulk freeze-dried ingredients. Our main freeze-dried range includes strawberry, durian, apple, and banana, with mango, dragon fruit (pitaya), jackfruit, and other fruits available for OEM/ODM, private label, and customized production.
R&D & Supply Chain
We source and trace raw materials from selected growing regions and manage quality from freeze-drying through finished-product delivery. Product and process development is supported by our in-house R&D center and a partnership with the College of Physical Science and Technology at Xiamen University.
Manufacturing Capacity
UrSnacks has built a 100,000+ m² freeze-drying manufacturing and finished-goods customization footprint across domestic and international sites. Core categories have 3,000+ tons of annual freeze-dried capacity, supported by 12 automated customization lines with up to 4,500 tons of annual finished-product capacity.
OEM/ODM & Partnerships
Our business covers own-brand distribution, OEM/ODM manufacturing, B2B freeze-dried ingredient supply, channel distribution, and cross-border export. We serve e-commerce, premium grocery, mass-market snack retail, modern tea & beverage, quick commerce, and warehouse club channels, and have worked with 150+ brand clients.
Quality & Compliance
Our production facilities are certified to BRCGS, ISO 22000, HACCP, and HALAL standards, have successfully completed SMETA (Sedex) audits, and hold China’s Food Production License (SC). Relevant production entities have also completed U.S. FDA Food Facility Registration and are registered with the General Administration of Customs of China (GACC) as export food production enterprises, supporting safe, compliant, and reliable supply to global markets.
Innovation & Recognition
As of June 2026, UrSnacks and its production entities hold 24 valid CNIPA patents covering freeze-drying processes and product structures, plus 15 registered software copyrights. Trademarks are registered across China, the United States, the UAE, Thailand, Vietnam, Indonesia, and the Philippines. UrSnacks was recognized as a Provincial-Level Key Leading Enterprise in Agricultural Industrialization in Fujian in 2023 and a Municipal-Level Key Leading Enterprise in Agricultural Industrialization in Quanzhou in 2025.
Global Markets
UrSnacks products are exported to the United States, Japan, South Korea, Canada, Germany, Thailand, Indonesia, and other international markets.
Our Products
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Freeze-Dried Dragon Fruit Powder / Dragon Fruit Powder / Pitaya Fruit Powder
Model: 60-80 / 80-100
Parameters: 224825752X
Freeze-Dried Durian Powder / Durian Powder / Durian Fruit Powder
Model: 60-80 / 80-100 / 100-120
Parameters: 2838175793
Dried Pineapple / Freeze-Dried Pineapple / FD Pineapple
Model: 10-15mm · dice 6-10mm
Parameters: 5638127674
Freeze-Dried Mango Powder / Mango Powder / Mango Fruit Powder
Model: 60-80 / 80-100
Parameters: 7578755056
Freeze-Dried Strawberry Powder / Strawberry Powder / Strawberry Fruit Powder
Model: 60-80 / 80-100 / 100-120
Parameters: 5961178374
Dried Strawberry / Freeze-Dried Strawberry / FD Strawberry
Model: Dandong Hongyan · Halves
Parameters: 8722220364
Dried Strawberry / Freeze-Dried Strawberry / FD Strawberry
Model: Dandong Hongyan
Parameters: 0614311233
Company Gallery
Certifications & Awards
Success Stories & Case Studies
South Korean end-brand / retail customer serving the convenience-store channel.
The project converted into a full 40HQ production order in approximately four months, with the finished product intended for South Korean convenience-store retail. A proven coated freeze-dried strawberry hero product was successfully adapted into an overseas OEM program.
Coated freeze-dried strawberry is one of the company’s popular hero products. Building the OEM project on a proven product platform helped streamline product selection and customization. The first order reached full-container scale, demonstrating efficient linkage between a proven product, OEM customization and commercial-scale delivery for the convenience-store snacking channel.
Japanese end-brand retail company.
After receiving the 5-ton freeze-dried strawberry ingredient order, the customer recognized the product quality and supply reliability. The cooperation subsequently expanded from ingredient purchasing to planning a freeze-dried apple OEM project.
The 5-ton ingredient order was converted in approximately four months. Reliable quality and delivery in the first-stage strawberry ingredient cooperation helped build customer trust and opened the path to a freeze-dried apple OEM project, demonstrating a practical transition from B2B ingredient supply to OEM customization.
Major discount-snack retail groups and nationwide chain retailers, represented by Mingming Henmang Group and Wancheng Group
During peak supply months, the two core SKUs — freeze-dried durian and freeze-dried strawberry — reach a combined monthly supply volume of 3M+ packs. Products cover approximately 95% of Mingming Henmang Group’s stores, demonstrating ten-thousand-store-scale supply and rapid replenishment capability while maintaining stable nationwide replenishment and repeat supply. Building on consistent delivery performance and product-development capability, Mingming Henmang Group commissioned the development of seven new products in 2026. Following launch, the products received positive consumer feedback, extending the cooperation from large-scale supply of core SKUs into new-product co-development and continued product launches.
Proven ten-thousand-store-scale supply capability for large national retail chains. The combination of high-volume production, multi-site freeze-drying capacity, finished-product customization, packing capacity and coordinated replenishment supports continuous supply across large store networks. Long-term cooperation with major discount-snack groups demonstrates the ability to handle high-frequency orders, rapid replenishment and large-scale multi-store distribution.
KA retail chains, premium supermarkets, quality-focused retailers, lifestyle retailers, and specialty food retailers
Established practical KA retail experience across multiple premium and quality-focused retail formats. Historical channel cooperation includes Pangdonglai, Olé and Walmart China, demonstrating experience with retailer onboarding, shelf placement, merchandising and channel-specific product adaptation.
Proven KA channel adaptation across premium supermarkets and quality-focused retail formats. Shelf-stable freeze-dried fruit products require no cold chain and can be flexibly merchandised across snack, fruit, health-food, gifting and seasonal promotion zones. Multiple product specifications and packaging formats support different KA channel positioning and shelf requirements.
Retail chains and specialty brands, including snack retailers, supermarkets, discount retailers, pharmacy chains, and private-label customers
Delivered OEM/private-label projects for customers including Xueji Chaohuo, Hema NB, ALDI and Zhang Zhongjing Pharmacy, covering snack retail, supermarkets, discount retail and pharmacy channels. The cooperation experience demonstrates the ability to adapt product formats, flavors, specifications and packaging to different retail-channel requirements.
ntegrated OEM capability supported by a multi-site freeze-drying and finishing network. The manufacturing layout includes freeze-drying bases in Thailand, Jiangsu and Shandong, together with a Jinjiang finishing and customization center equipped with 12 customized production lines and 4,500 tons/year designed finished-product customization capacity. The full workflow covers raw-material sourcing, freeze-drying, R&D, customized processing, packaging, quality control and delivery.
Douyin flagship store: 12.08M+ cumulative orders · 46,000+ creators engaged cumulatively · 2.8M+ annual buyers. Multi-platform sales coverage across Tmall, JD and Douyin.
Achieved sustained No. 1 performance in the Tmall freeze-dried fruit category, with repeat purchase rates above 40% for key hero SKUs. Flagship-store performance includes a 94% average positive-review rate, 1.94% negative-review rate, and service/logistics ratings of up to 5.0/5.0. Average customer-service response time is approximately 9 seconds, with average order dispatch within 12 hours.
Integrated marketplace and content-commerce operation combining Tmall, JD and Douyin. A large-scale creator collaboration network supports continuous product education and customer acquisition, while high-repeat-purchase hero SKUs, fast customer-service response and efficient fulfillment support sustainable DTC growth.
Local operating & distribution partner, modern-trade retailers, lifestyle & variety retailers, supermarkets, and local e-commerce channels
Indonesia has developed into UrSnacks’ largest overseas market by sales, supported by a localized operating and distribution structure. The business has established both offline retail and local e-commerce coverage, creating a stable multi-channel sales network for the UrSnacks brand. Localized social-media content, including TikTok operations, further supports brand awareness and retail-channel traffic.
Localized market operation combining own-brand sales, a jointly established local company, distribution partnership, offline retail and local e-commerce. Product selection, packaging formats and marketing content are adapted to Indonesian consumer preferences, while Halal certification and international food-safety credentials support continued channel expansion.
Own-brand overseas social commerce + localized creator seeding matrix (B2C + creators).
Strong organic reach and engagement, with a single video reaching up to 12M views and 290K+ likes. The account has increased local awareness of freeze-dried fruit products and supports traffic conversion from social content to offline retail channels.
Localized content tailored to Indonesian consumer preferences, combining tropical-fruit appeal, sweet-flavor cues and sharing occasions. Product, ingredient and factory content work together to strengthen consumer trust and support continuous local-market engagement.
Convenience-store channels, lifestyle & variety retailers, Asian supermarkets, authorized distributors, OEM/private-label customers, and B2B ingredient buyers
Established multi-market and multi-channel cooperation experience. In Japan, a B2B customer placed a **5-metric-ton** order for freeze-dried strawberry ingredients. After the initial ingredient cooperation was validated, both parties moved forward with planning for freeze-dried apple OEM development and supply.
Flexible go-to-market capability across own-brand retail, distribution, OEM/private label, and B2B ingredient supply. We adapt product formats and cooperation models to different customer and channel requirements, ranging from convenience-store single-serve packs and lifestyle retail products to Asian supermarket offerings, OEM products, and bulk freeze-dried fruit ingredients. International food-safety and compliance credentials further support continued overseas business development.
Company & Product Videos
Company Introduction & Factory Tour
⏱ Duration: 3:45 | 👁 Views: 15,230
Product Demonstration - Kestrel K-1
⏱ Duration: 5:12 | 👁 Views: 28,450
Technology Innovation Showcase
⏱ Duration: 4:30 | 👁 Views: 12,890
Customer Testimonials & Success Stories
⏱ Duration: 6:20 | 👁 Views: 9,650
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