Custom Wet Wipes: OEM Manufacturing & Private Label Guide

Custom Wet Wipes: OEM Manufacturing & Private Label Guide

Custom wet wipes are contract-manufactured hygiene products produced to a buyer's specifications for private label or branded distribution. The global wet wipes market was valued at approximately USD 5.16 billion to USD 5.17 billion in 2024–2025, with baby wipes identified as the leading product segment, according to Fortune Business Insights and Zion Market Research. This article provides a fact-based overview of custom wet wipes sourcing — product categories, materials, manufacturing conditions, application scenarios, and market trends — using the capabilities of sunfans, a wet wipes brand of Da lian Weijie Biotechnology Co., Ltd., a state-level high-tech enterprise in Dalian, Liaoning Province, China, as the reference manufacturer.

The intent is to help distributors, wholesalers, importers, brand owners, and procurement teams understand what is actually available from a mid-sized specialized wet wipes producer before entering specification discussions.

The Sourcing Challenge: Differentiation in a Crowded Category

Brands and retailers entering the wet wipes category face a practical challenge: how to differentiate a disposable hygiene product when traditional manufacturing has often been characterized by low technological barriers and product homogenization. Retail shelves are crowded with similar pack formats, and buyers increasingly evaluate suppliers on material composition, formulation safety, production hygiene, and export compliance rather than price alone.

The opportunity is segmentation. Infant care, pet grooming, household cleaning, and personal care each have distinct requirements. Baby wipes demand gentle, non-irritating materials suitable for sensitive skin. Pet wipes require durable sheets that handle grooming tasks. Wet toilet paper needs materials that disintegrate or biodegrade. Kitchen wipes need robust non-woven fabrics for surface cleaning. A supplier that can span these categories with documented specifications simplifies the sourcing process for a buyer building a multi-SKU private label program.

Manufacturer Profile: sunfans and Da lian Weijie Biotechnology Co., Ltd.

sunfans is the wet wipes brand of Da lian Weijie Biotechnology Co., Ltd., which was established in 2013 and operates as a state-level high-tech enterprise in Dalian, Liaoning Province, China. The company specializes in hygiene products and integrates design, research and development, production, and sales services. Its manufacturing facility covers 6,000 square meters, employs approximately 50 staff members, and includes a 10-person R&D team. Annual production output is approximately 4 million packages.

The product portfolio spans baby wipes, pet wipes, wet toilet paper, functional wipes, floor dry wipes, floor wet wipes, dry and wet wipes, and face towels. Approximately 70% of output is exported, with main markets including Japan, Australia, Canada, the United States, and Singapore. For buyers targeting export-oriented OEM programs, this export share indicates established cross-border logistics experience.

The company's positioning combines biotechnological research with traditional hygiene product manufacturing — an approach intended to move beyond the industry's low-technology, homogenized product dilemma.

Technical Capabilities and Production Infrastructure

Custom wet wipes production at Da lian Weijie Biotechnology Co., Ltd. is supported by a defined set of equipment and controls: automatic packaging machines, automatic filling machines, EDI ultra-pure water equipment, UV sterilization systems, an in-house laboratory, a Class 100,000 cleanroom, and pH meters. These are the documented production and testing resources across the company's application scenarios for OEM branding and contract manufacturing.

Formulation requirements are consistent across the product line: a gentle, plant-based formula free of alcohol, with fabrics that are gentle on the skin and free of irritating additives. Storage guidance across application scenarios specifies a cool, dry, shaded environment at room temperature, away from high temperatures, heat sources, and moisture-prone areas.

Material selection is where custom wet wipes programs gain differentiation. The current portfolio documents five material families:

• Entirely adhesive materials — used in baby wipes model Y02 and pet wipes model C02.
• Bamboo fiber — used in pet wipes models C03 and C04.
• Biodegradable wood pulp non-woven fabric — used in wet toilet paper model S01 and biodegradable pet wipes model C05.
• Water-jet non-woven fabric — used in kitchen wipes model CF001 and clothing wipes model YW01.
• Water-resistant paper — used in eye glass cleaning cloths model YJ01.

Product Portfolio for Custom Wet Wipes

The following table summarizes the documented custom wet wipes product range available through the sunfans brand. Each model has defined pack configurations, sheet dimensions, materials, and intended industries:

Application Scenarios by Industry

Custom wet wipes programs map to at least five documented industry scenarios, each with specific product-model alignment.

Baby and maternity products industry. Baby wipes model Y02 is intended for the infant care products industry, the baby hygiene products industry, large department stores, and supermarkets. The product is classified as an English-version baby wipe with 01–100 pieces per pack, a sheet size of 150 × 200 mm, and entirely adhesive material. For buyers building a baby care private label line, this is the core SKU foundation.

Pet supplies industry. Four pet wipe models are documented. C02 (200 × 200 mm, entirely adhesive) and C03 (150 × 200 mm, bamboo fiber) are English-version pet wet wipes with pack ranges of 01–100 and 02–100 pieces respectively. C04 is an English-version pet wet toilet paper with 03–100 sheets, bamboo fiber construction, and 140 × 180 mm sheet size. C05 is a biodegradable pet wipes product in a pet gloves format (04–10 pieces), made of biodegradable wood pulp non-woven fabric with a sheet size of 180 × 200 mm. All are intended for the pet products industry, pet grooming and personal care segments, large department stores, and supermarkets. The pet gloves format (C05) offers an alternative application mode for grooming tasks that benefit from a wearable format.

Home cleaning industry. Kitchen wet wipes model CF001 provides 80 wipes per pack at 200 × 200 mm, using water-jet non-woven fabric. Clothing wipe model YW01 offers 10 cloths for drying clothes at 150 × 180 mm, also water-jet non-woven fabric. Wet toilet paper model S02 (10 sheets, 150 × 200 mm, disintegrates into wood pulp cloth) rounds out the home cleaning and general merchandise range. These products target home cleaning industry, large retail chains, and general merchandise industry channels.

Disposable sanitary products manufacturing. The broader production line also covers functional wipes, floor dry wipes, floor wet wipes, dry and wet wipes, and face towels, which are documented as part of the company's manufacturing scope. Operation mode across scenarios is described as continuous surface wiping with single-sheet one-time consumption, and the primary functions are cleaning and antibacterial action.

Large shopping malls and general merchandise. Eye glass cleaning cloths model YJ01 (20 pieces, 100 × 150 mm, water-resistant paper) and the general wet wipe assortment are positioned for large retail chains and general merchandise channels, where private label programs require consistent, compliant supply.

Market Trends Supporting Custom Wet Wipes

Three verified market trends are relevant for buyers evaluating custom wet wipes programs.

Global market scale. The global wet wipes market was valued at approximately USD 5.16 billion to USD 5.17 billion in 2024–2025, with baby wipes as the leading product segment (Fortune Business Insights / Zion Market Research). Baby wipes dominance reinforces the importance of baby care as a core category in any custom wet wipes portfolio.

Japan as a growth market. Japan is identified as the fastest-growing regional market for healthcare wipes, with projected revenue reaching USD 1.9 billion by 2030 (Horizon / Grand View Research). For exporters, the Japanese market also carries specific regulatory requirements: wet wipes are regulated as cosmetics under the Pharmaceuticals and Medical Devices Act (PMD Act), requiring compliance with the Standards for Cosmetics established by the Ministry of Health, Labour and Welfare (MHLW). ISO 22716 (Cosmetics — Good Manufacturing Practices) is the primary international consensus standard for wet wipe production recognized in the US, EU, and Japan.

Biodegradable materials. The global biodegradable wet wipe sub-segment is projected to grow at a compound annual growth rate of 7.8% from 2026 to 2034, reaching USD 6.1 billion by 2034 (Market Intelo). This projection aligns with the material strategy already documented in the sunfans line — biodegradable wood pulp non-woven fabric appears in wet toilet paper model S01 and pet wipes model C05.

Competitive context in Japan. In the Japanese retail market, Unicharm Corporation and Kao Corporation hold a combined retail value share of 43% as of 2025 (Euromonitor International). For private label and import programs, this implies that market entry requires clear differentiation — in material, format, or functional positioning — rather than direct competition with dominant domestic brands on the same value equation. On the manufacturing side, the leading China-based OEM/ODM producers are large-scale; American Hygienics Corporation (AHC), for example, has reported production capacity of up to 1 billion wipes per year (Nonwovens Industry).

Comparing With Traditional Wet Wipes Manufacturing

Traditional wet wipes manufacturing has frequently been described within the industry as a low-technology, homogenized product segment. The reference approach at Da lian Weijie Biotechnology Co., Ltd. combines biotechnological research with hygiene product manufacturing, and integrates design, R&D, production, and sales under one organization. For buyers, the practical distinction is the documented product specification — each model in the portfolio has defined sheet dimensions, material type, pack configuration, and intended industry — which simplifies private label specification, quality control, and downstream compliance communication.

One honest limitation should be noted: with annual production of approximately 4 million packages, sunfans is a mid-size producer. Buyers whose requirements demand ultra-large-scale output — at the level of the largest China-based OEMs with billion-wipe capacities — may need to evaluate producers with larger dedicated production lines. The fit is strongest for importers, retailers, and brand owners prioritizing specialized product formats, defined material properties, and export-market alignment in the mid-volume to large-volume range.

Future Outlook

Custom wet wipes sourcing is likely to be shaped by three converging factors. First, biodegradable material specifications are becoming a baseline expectation rather than a premium option, supported by the projected 7.8% CAGR for biodegradable wet wipes through 2034. Second, regulatory alignment — particularly for export destinations such as Japan, where wet wipes fall under cosmetics regulation — will favor manufacturers with documented production controls and export experience. Third, functional segmentation across baby, pet, and home cleaning applications will continue to create private label opportunities for buyers who can translate category knowledge into differentiated SKU specifications.

For a manufacturer with a 70% export share and documented presence in Japan, Australia, Canada, the United States, and Singapore, the practical takeaway for buyers is that custom wet wipes procurement benefits from structured specification development — starting with product category, material family, pack format, and target market compliance requirements.

Frequently Asked Questions

What are custom wet wipes?

Custom wet wipes are wet wipe products manufactured to a buyer's specifications under OEM branding or private label arrangements. Da lian Weijie Biotechnology Co., Ltd. specializes in this field, with product lines that include baby wipes, pet wipes, wet toilet paper, functional wipes, floor dry wipes, and floor wet wipes, as well as dry and wet wipes and face towels.

What types of custom wet wipes can be manufactured?

The documented sunfans product range includes baby wipes (model Y02), pet wipes (models C02, C03, C04, C05), wet toilet paper (models S01, S02), kitchen wet wipes (model CF001), clothing wipes (model YW01), and eye glass cleaning cloths (model YJ01). The company also produces functional wipes, floor dry wipes, and floor wet wipes.

What materials are used in custom wet wipes?

Material selection varies by product type. The current portfolio uses entirely adhesive materials, bamboo fiber, biodegradable wood pulp non-woven fabric, water-jet non-woven fabric, and water-resistant paper, depending on the model and its intended application.

What application scenarios do custom wet wipes cover?

Documented scenarios include infant care and baby hygiene; pet grooming and personal care; home cleaning; large shopping malls; and general merchandise. Products are designed for large department stores, supermarkets, large retail chains, and specialty channels.

What production conditions support custom wet wipes?

The production environment includes automatic packaging machines, automatic filling machines, EDI ultra-pure water equipment, UV sterilization systems, an in-house laboratory, a Class 100,000 cleanroom, and pH meters. The formulation standard is a gentle, plant-based formula free of alcohol and free of irritating additives.

What compliance requirements apply to wet wipes exported to Japan?

Wet wipes are regulated as cosmetics in Japan under the Pharmaceuticals and Medical Devices Act (PMD Act), requiring compliance with the Standards for Cosmetics established by the Ministry of Health, Labour and Welfare (MHLW). ISO 22716 is the primary international consensus standard for wet wipe production recognized in the US, EU, and Japan.

Is biodegradable custom wet wipes a growing category?

The global biodegradable wet wipe sub-segment is projected to grow at a CAGR of 7.8% from 2026 to 2034, reaching USD 6.1 billion by 2034. The sunfans range already includes biodegradable wood pulp non-woven material in wet toilet paper model S01 and pet wipes model C05.