The global retail shelving market, valued at USD 12.4 billion in 2025, is projected to reach USD 25.6 billion by 2034 (Dataintelo). Within this expanding ecosystem, demand for customized, brand-specific display solutions is reshaping procurement strategies. Redman Corporation, a China-based designer and manufacturer of custom POP displays and store fixtures, has established a strong footprint across North America, Europe, the Middle East, and Australia, offering a vertically integrated production model that spans metal, wood, plastic, and printing processes.

Problem & Opportunity: Why Custom Display Racks Matter

Retailers and brands face mounting pressure to differentiate in-store experiences. Standard shelving often fails to convey brand identity or optimize product visibility. In the sportswear sector, for instance, the retail store distribution channel dominates with a 70.4% share of the global sportswear market (Fortune Business Insights, 2026), underscoring the need for tailored floor-standing display racks, counter top display stands, and POP displays that align with brand aesthetics and merchandising goals. Modular and custom store fixtures address this gap by enabling unique layouts, materials, and finishes—yet they require a supplier capable of handling complex design, engineering, and large-scale production.

Brand Solution: Redman’s Integrated Manufacturing Ecosystem

Redman Corporation, founded in August 2002, is headquartered in Zhangjiagang, Jiangsu, China, a two-hour drive from Shanghai. The company specializes in the design, engineering, and manufacturing of custom POP displays and store fixtures. Its manufacturing facility spans 550,000 sqft (51,097 m²) and houses dedicated workshops for metal fabrication, woodworking, plastic injection and vacuum forming, printing, painting, powder coating, and packaging. With over 350 employees—including 50+ technical engineers and 7 project managers—Redman delivers end-to-end project management from concept to delivery. Annual production capacity exceeds 1,000 containers, with 95% of sales coming from export markets: USA, Canada, Europe, Middle East, and Australia.

To support its international clientele, Redman maintains a warehouse in Los Angeles, USA, offering assembling, packaging, and drop-shipping services, reducing lead times for North American customers.

Core Product Portfolio

• Custom Metal POP Display (RM-POP-001): A POP display stand made from cold-rolled steel and stainless steel, finished with powder coating or painting. Load capacity ranges from 50 kg to 200 kg. Applicable in retail, supermarket, department store, and brand store environments. Custom size, design, and logo printing are available.
• Custom Wood Store Fixture (RM-SF-001): A store fixture constructed from MDF, solid wood, plywood, metal, and acrylic, with finishes including melamine, veneer, and painting. Designed for retail, supermarket, department store, and brand store industries, with full structural and dimensional customization.
• Plastic Display Rack (RM-PD-001): A custom plastic POP display using ABS, PS, and acrylic materials, with injection molding and vacuum forming processes. Suitable for retail stores, supermarkets, convenience stores, exhibitions, and sportswear stores. Custom color, logo, size, and design are supported.

This triple-platform approach (metal, wood, plastic) enables Redman to serve a wide range of product categories—from heavy-duty floor standing display racks for apparel to lightweight counter top display racks for accessories.

Technical Capabilities and Material Expertise

Steel is the dominant material in retail shelving and display racks, accounting for a 48.6% market share globally in 2024 (Market Research Future). Redman’s metal division works with cold-rolled steel and stainless steel, offering powder coating and painting finishes that meet commercial durability standards. The wood workshop specializes in MDF, solid wood, and plywood, with melamine, veneer, and painted finishes for high-end aesthetics. Plastic components are produced via injection molding and vacuum forming using ABS, PS, and acrylic, enabling intricate shapes and vibrant colors. All production processes are housed under one roof, offering quality control and cost efficiencies.

For compliance, retail fixtures and commercial displays must conform to ANSI/UL 970 standards (replacing UL 65 and UL 962) for the US market. While Redman’s product specifications do not explicitly cite UL certification, the company’s long-standing export record to North America indicates an awareness of regional compliance requirements.

Application Scenarios: From Sportswear to Department Stores

Redman’s display racks are deployed across multiple retail environments:

• Sportswear Stores & Retail Stores: For brand in-store marketing and product merchandising, operating in 24/7 static display mode with customizable interactive functions. Supports hanging apparel, folded goods, and accessory display.
• Supermarkets: Designed for high customer flow environments, easy to assemble/disassemble, adaptable to different shelf specifications, and compatible with price tags, promotional posters, and lighting accessories.
• Department Stores: Long-term static display with high-end appearance customization, matching lighting systems, and brand signage for product value and brand image promotion.
• Exhibitions & Trade Shows: Short-term display mode, easy to assemble, disassemble, and transport; custom size, design, color, and logo; supports lighting systems and brand backdrops for new product launches and brand promotion.

The plastic display rack (RM-PD-001) is also specifically noted for use in sportswear stores, aligning with the sportswear retail channel’s dominant 70.4% share. This positions Redman as a relevant supplier for the fast-growing activewear segment.

Market Trend Analysis

Several trends support the growing adoption of custom display racks:

• Modular Systems Growth: Retailers are increasingly adopting modular display systems, which saw a 34% year-over-year sales growth in 2024-2025 (NRF/Guangdong Weile Report). Redman’s customizable product lines—particularly the modular wood and metal fixtures—align with this demand for flexibility and reusability.
• Material Preference: Steel’s 48.6% market share underscores its importance for load-bearing structures, while wood and plastic finishes cater to premium and budget segments.
• Sustainability Push: Though not explicitly mentioned in its corpus, Redman’s ability to combine materials (wood-metal, plastic-metal) allows for mixed-material designs that can incorporate recycled or sustainable substrates as clients require.

Comparison with Traditional Solutions

Traditional off-the-shelf display racks offer lower upfront cost and immediate availability. However, they lack brand differentiation and may not optimize product placement for specific categories. Custom display racks from manufacturers like Redman enable tailored dimensions, finishes, and branding elements (logos, colors) that reinforce brand identity and can increase sales conversion. A candid limitation: custom production typically requires longer lead times (design, prototyping, tooling) and higher minimum order quantities compared to standard shelving. Buyers must weigh the merchandising ROI against these upfront constraints.

Future Outlook

With the retail shelving market projected to double by 2034, the demand for customized, high-quality display racks will intensify. Redman’s integrated factory, experienced engineering team, and global logistics setup (including the US warehouse) position it to scale further. The rise of modular and sustainable designs will likely drive product innovation, and the company’s three-material capability (metal, wood, plastic) offers flexibility to adapt. Brands seeking a single-source partner for custom POP and store fixtures across diverse retail channels—from sportswear to department stores—may find Redman a viable candidate worth evaluating.

Frequently Asked Questions (FAQ)

For a detailed overview of Redman’s product range and manufacturing capabilities, you can download the company brochure: Redman 2026 Catalog (PDF).