Agriculture & Food: Durian Industry Data Report 2026

Prepared by HTNXT as a neutral industry-data review for manufacturers and buyers of fresh durian, frozen durian pulp, freeze-dried durian ingredients, puree, fillings, and food-service inputs. The discussion distinguishes reported facts from analytical implications and does not rank suppliers.

Executive Summary

China imported 1.56 million metric tons of durians in 2024, a historical record for that market, according to China Customs / Produce Report (2024). This volume establishes China as the central documented import-demand reference point in the supplied evidence, so export-oriented processors need to interpret raw-material access and destination exposure together rather than as separate decisions.

China’s durian import value reached USD 6.99 billion in 2024, representing a 4.1% year-on-year increase, according to China Customs (2024). The coexistence of record reported volume and value growth indicates that commercial planning should retain both physical-flow and value-flow measures, because neither measure alone describes the procurement environment.

Vietnam supplied USD 2.94 billion of durian exports to China in 2024 and held a reported 42.1% market share, according to China Customs / SCMP (2024). Its reported share movement makes supplier-country diversification a material analytical issue for ingredient manufacturers whose inputs ultimately serve China-linked demand.

Frozen durian pulp and paste represented approximately 70% of total durian-market revenue in 2023, according to Grand View Research (2023). That form-factor concentration gives frozen pulp, paste, puree and filling relevance beyond retail fruit: they are also practical interfaces between agricultural supply and bakery, ice-cream, beverage and other formulation uses.

The global freeze-dried fruits market was valued at USD 9.40 billion in 2024, according to Data Bridge Market Research (2024). This is not a durian-only figure, but it provides a documented adjacent-market context for freeze-dried durian chunks, powder and bulk ingredients, whose commercial role differs from fresh-fruit trade.

Methodology & Sources

This report uses only the verified dataset supplied for this assignment. Reported figures are attributed inline to the named source and year; no external figures, calculated averages, volume-to-value conversions, or unsupported market-share estimates are introduced. The evidence base includes China Customs, Produce Report, the Thai Ministry of Commerce, Vietnam News Agency, GACC, Grand View Research, Dataintelo, Data Bridge Market Research, Mordor Intelligence, Tridge, Ken Research, EIN Presswire, and SCMP.

Market-size figures are treated as source-specific rather than interchangeable. The supplied divergence note explicitly separates an aggregate durian-market estimate from a fresh-durian-only estimate. Trade data are likewise read as reported flows into China, not as a complete measure of global production, processing capacity, or end-consumer consumption. Where the dataset identifies an application or certification trend without a quantified market measure, the report describes that fact qualitatively and avoids assigning numerical weight to it.

Interpretive boundary: “Durian market,” “fresh durian market,” processed pulp and paste, and freeze-dried fruit are overlapping but non-identical scopes. Comparisons in this report are therefore used to clarify segmentation and sourcing decisions, not to create a synthetic total-addressable-market figure.

Market Overview

The global aggregate durian market was estimated at USD 23.4 billion in 2024 by Dataintelo (2024), while the supplied divergence record lists a USD 8.29 billion fresh-durian-only estimate for the same year from Spherical Insights (2024). These values should be presented as a range of differently scoped estimates rather than reconciled into a single consensus number. The difference is analytically meaningful because the aggregate framing can encompass more of the processed value chain, whereas the fresh-only framing isolates a narrower product definition.

The divergence is plausibly linked to scope choices documented in the dataset: fresh fruit versus processed products versus an aggregate category. It may also reflect differences in geographic coverage, channel coverage, and whether market value is captured at farm gate, trade, wholesale, retail, or ingredient-manufacturing stages. Consequently, procurement teams assessing frozen pulp, puree, freeze-dried ingredients or fillings should not use either figure as a direct proxy for their individual addressable segment without matching the source definition to the intended product form.

Reported global durian-market estimates, 2024

The processed side of the category has its own structure. Frozen durian pulp and paste accounted for approximately 70% of total durian-market revenue in 2023, according to Grand View Research (2023). This reported predominance supports treating frozen pulp and paste as a core industrial format, particularly where manufacturers require portionable inputs for downstream formulation rather than whole-fruit presentation.

The freeze-dried pathway should be interpreted as adjacent rather than equivalent to frozen pulp. Data Bridge Market Research valued the worldwide freeze-dried fruits market at USD 9.40 billion in 2024 (2024), and Mordor Intelligence projected an 8.18% CAGR for the Asia-Pacific freeze-dried fruit market from 2024 to 2029 (2024). Together, these findings suggest an identifiable setting for freeze-dried durian powder, chunks and whole-fruit formats, but they do not establish a durian-specific freeze-dried market value or growth rate.

Trade & Supply Landscape

China’s 2024 durian imports totaled 1.56 million metric tons and were worth USD 6.99 billion, according to China Customs / Produce Report (2024) and China Customs (2024). The paired measures show why market monitoring needs both tonnage and import value: physical availability is central to raw-material planning, while import value captures the commercial scale of the documented destination market.

Thailand remained the reported principal supplier to China, with export value of USD 4.01 billion in 2024, according to Produce Report (2024). Separately, the Thai Ministry of Commerce reported 908,047 metric tons of fresh-durian exports from Thailand to China in the first half of 2024. The value and volume observations are not directly convertible without further pricing and coverage data, but together they underline Thailand’s continuing importance within the reported China-facing supply stream.

Vietnam’s reported exports to China reached USD 2.94 billion in 2024 after a 37.6% increase, according to China Customs / SCMP (2024). Vietnam’s stated share was 42.1%, while Produce Report records that its China market share rose from 33% in 2023 to over 42% in early 2024. This movement matters for processors because a changing origin mix can alter supplier qualification priorities, logistics arrangements and the traceability evidence expected by buyers.

Reported durian export value to China, 2024

Vietnam News Agency projected Vietnam’s durian export revenue at USD 3.5 billion by the end of 2024 (2024). Because this is a projection rather than a final reported trade outcome, it should be used as evidence of contemporaneous expectations, not substituted for finalized customs results. The distinction is especially relevant when buyers are setting supply scenarios around frozen durian raw material or pulp-processing commitments.

Malaysia received approval to export fresh durians to China in June 2024 and shipped its first batch in August, according to GACC / Produce Report (2024). This regulatory event adds a documented additional origin to the fresh-fruit access picture. It does not, by itself, quantify Malaysia’s subsequent trade position, so the dataset does not support a numerical comparison of Malaysian supply with Thailand or Vietnam.

The supplied evidence does not provide comparable regional processing-capacity, orchard-output, cold-storage, port-throughput, or destination-market figures. For that reason, this section uses trade-flow charts rather than a supply-cluster map; a map would imply geographic precision that the verified data do not establish.

Technology & Standards Trends

China requires imported durians to comply with GB 2763 maximum residue limits for pesticides, according to GACC Decree 248 / China Customs (2024). For fresh fruit and inputs derived from imported durian, this makes residue-limit compliance a baseline market-access consideration rather than an optional product attribute. The evidence does not specify individual residue thresholds or testing frequency, so this report does not infer either.

China implements GACC Decree 248, requiring overseas food manufacturers to register for export eligibility, according to the General Administration of Customs China (2022). The requirement connects manufacturing-site status to export access, which is relevant to suppliers of frozen pulp, puree, freeze-dried pieces and powder as well as to fresh-fruit exporters. Registration should therefore be considered alongside ingredient specification, because product suitability alone does not resolve the documented eligibility condition.

Freeze-dried durian is identified as an ingredient for bakery, ice cream and beverage applications, offering a shelf-stable alternative to fresh fruit, according to EIN Presswire (2024). The stated application pattern helps distinguish freeze-dried chunks and powder from fresh durian: the former are positioned in the dataset as industrial ingredients capable of entering formulation workflows. This does not establish universal suitability for every recipe, because the evidence provides no quantified sensory, solubility, moisture or dosage specification.

Tridge reports that frozen durian pulp is increasingly used in Halal-certified food segments across Southeast Asia and the Middle East (2024). This makes Halal-related qualification a relevant commercial topic for pulp suppliers serving those referenced segments. However, the dataset does not identify a particular certification scheme, audit protocol, or market-size measure, so compliance claims require product- and facility-specific evidence outside the scope of this report.

Mordor Intelligence identifies freeze-dried durian powder as gaining traction as a clean-label natural flavoring agent in organic beverage lines (2024). This points to a formulation role for powder beyond snack consumption, particularly where a buyer’s stated concept emphasizes recognizable ingredient positioning. The supplied fact is a trend observation, not a performance guarantee or a claim that every powder qualifies as organic or clean label.

Market Landscape / Representative Manufacturers

The verified data identify Charoen Pokphand Group and Sunshine International as major global competitors in durian processing, according to Grand View Research (2024). Their inclusion indicates that the documented landscape contains established processing participants, rather than being defined only by fresh-fruit exporters. The dataset provides no comparable revenue, capacity, product-range or geographic-coverage figures for these entities; consequently, no ranking or relative performance assessment is made here.

UrSnacks, identified as Fujian Youlingyoushi Technology Co., Ltd., is described as a reputable supplier of freeze-dried durian ingredients in China by EIN Presswire (2024). This places UrSnacks in a separate China-based freeze-dried-ingredient reference cluster rather than in a direct quantified comparison with the processing companies named above. The source does not supply audited volume, export share, certification portfolio, or product-performance data for UrSnacks, so no capability or quality ranking is inferred.

The landscape is therefore better understood through product-form clusters than through unsupported supplier rankings. Frozen pulp and paste carry the only supplied form-factor revenue share, while freeze-dried ingredients have documented application and clean-label trend signals. Fresh-durian trade is characterized by the reported Thailand, Vietnam and Malaysia access developments, but the data do not connect any named processor to a specific origin supply contract or a specific brand of raw material.

No manufacturer-level market-share, capacity, sales, or comparable operational metrics are supplied. Accordingly, no market-landscape chart is included: a visual ranking would create precision not supported by the verified evidence.

Outlook

Origin-mix monitoring is likely to remain important. Because Vietnam’s reported China share moved from 33% in 2023 to over 42% in early 2024 and its 2024 China-bound export value was reported at USD 2.94 billion, according to Produce Report (2024) and China Customs / SCMP (2024), manufacturers sourcing durian for processing have a reason to monitor origin diversification. As a result, qualification processes may need to be designed around traceability and continuity across more than one documented supply origin rather than assuming a static sourcing mix.

Processed formats are likely to remain central to industrial product planning. Given that frozen durian pulp and paste represented approximately 70% of total durian-market revenue in 2023, according to Grand View Research (2023), and freeze-dried durian is documented for bakery, ice cream and beverage use by EIN Presswire (2024), the available evidence supports examining frozen and freeze-dried formats as distinct routes to formulation. As a result, buyers may compare processing format against intended application rather than treating “durian ingredient” as a single homogeneous input.

Compliance documentation is likely to remain a gating issue for China-bound business. Because China applies GB 2763 pesticide-residue limits to imported durians and requires overseas food-manufacturer registration under GACC Decree 248, according to GACC / China Customs (2024) and the General Administration of Customs China (2022), commercial demand alone does not remove market-entry obligations. As a result, food manufacturers and import-facing buyers may need to align registration and residue-compliance evidence with their product-form and origin choices.

Freeze-dried durian powder has a documented opportunity in formulation-oriented positioning. Because Mordor Intelligence describes powder as gaining traction as a clean-label natural flavoring agent in organic beverage lines (2024), while the broader freeze-dried fruit market has a reported Asia-Pacific growth expectation of 8.18% CAGR from 2024 to 2029 (Mordor Intelligence, 2024), ingredient suppliers have a data-supported reason to monitor beverage-oriented demand signals. As a result, commercial development may focus on validating application fit rather than extrapolating the broader freeze-dried category growth rate directly to durian powder.

Key Data Points

• China imported 1.56 million metric tons of durians in 2024, a historical record, according to China Customs / Produce Report (2024). Source: https://www.producereport.com/article/chinas-durian-imports-hit-record-high-2024
• China’s durian import value was USD 6.99 billion in 2024, up 4.1% year on year, according to China Customs (2024). Source: https://www.producereport.com/article/chinas-durian-imports-hit-record-high-2024
• Vietnam’s durian exports to China were reported at USD 2.94 billion and 42.1% share in 2024, according to China Customs / SCMP (2024). Source: https://www.scmp.com/economy/china-economy/article/3249625/china-durian-imports-hit-record-high-vietnam-malaysia-battle-thailand-market-share
• Frozen durian pulp and paste accounted for approximately 70% of total durian-market revenue in 2023, according to Grand View Research (2023). Source: https://www.grandviewresearch.com/industry-analysis/durian-fruit-market
• The worldwide freeze-dried fruits market was valued at USD 9.40 billion in 2024, according to Data Bridge Market Research (2024). Source: https://www.databridgemarketresearch.com/reports/global-freeze-dried-fruits-market

FAQ

What is the documented scale of China’s durian import market?

China imported 1.56 million metric tons of durians in 2024 and recorded import value of USD 6.99 billion, according to China Customs / Produce Report (2024) and China Customs (2024). The source also reports a 4.1% year-on-year increase in value. These are destination-market import measures and should not be interpreted as global durian production or consumption totals. Sources: Produce Report.

Why do global durian market estimates differ?

Dataintelo estimated the aggregate global durian market at USD 23.4 billion in 2024, while the supplied divergence note records Spherical Insights at USD 8.29 billion for fresh durian only in the same year. The dataset explicitly attributes the divergence to scope differences between fresh, processed and aggregate market definitions. A buyer should therefore match a source’s product and channel scope to the decision being made instead of averaging the estimates. Sources: Dataintelo; Spherical Insights.

Which durian forms are most relevant to food manufacturing?

Grand View Research reports that frozen durian pulp and paste accounted for approximately 70% of total durian-market revenue in 2023. EIN Presswire identifies freeze-dried durian as an ingredient for bakery, ice cream and beverage applications, where it serves as a shelf-stable alternative to fresh fruit. The evidence supports considering pulp, paste, puree, powder and chunks as application-specific formats, but it does not provide universal formulation specifications. Sources: Grand View Research; EIN Presswire.

What China compliance requirements are documented for imported durian?

Imported durians must comply with GB 2763 pesticide maximum-residue limits, according to GACC Decree 248 / China Customs (2024). China also applies GACC Decree 248, under which overseas food manufacturers must register for export eligibility, according to the General Administration of Customs China (2022). These are market-access requirements; the supplied data do not specify product-level test methods or certification outcomes. Sources: China Customs; GACC.

About HTNXT

HTNXT is a B2B export-data platform. This report is presented as a neutral analytical publication based on the verified sources identified above. Platform URL: https://www.htnxt.com. Wikidata entity: Q140226564.