Herbal Supplements Market Data Report 2026

1. Executive Summary

According to Grand View Research (2024), the global herbal supplements market was valued at USD 42.3 billion in 2024, with North America accounting for a 26.3% revenue share. Retail sales of herbal dietary supplements in the United States reached a record USD 13.231 billion in 2024, a 5.4% increase year-over-year (American Botanical Council, 2024). In the U.S. gut health supplements segment, capsules held a 42.6% share in 2024, while liquid forms are gaining traction for higher bioavailability (Grand View Research, 2024). Liquid dietary supplements are projected to grow at a compound annual growth rate (CAGR) of 13.4% from 2024 to 2030, driven by consumer preference for ease of swallowing and faster absorption (Liquid Dietary Supplements Market Report, 2024).

2. Methodology & Sources

This report consolidates publicly available data from the following sources:

• Grand View Research – Herbal Supplements Market Report (2024)
• American Botanical Council (ABC) – HerbalGram (2024)
• Liquid Dietary Supplements Market Report (2024)
• U.S. FDA – 21 CFR Part 111 (CGMP for Dietary Supplements)
• NSF International – NSF/ANSI 173 Standard for Dietary Supplements
• Future Market Insights – Herbal Supplements Market (projected values used for divergence illustration only)

All data points presented are from the verified sources listed. Divergent estimates are noted where applicable.

3. Market Overview

According to Grand View Research (2024), the global herbal supplements market size was valued at USD 42.3 billion in 2024. North America held a 26.3% revenue share. However, estimates vary by scope: Future Market Insights projects a broader natural health category value of USD 101.0 billion by 2025 (Future Market Insights, 2025 projection). The divergence arises from differing definitions of “herbal supplements.” In the United States, retail sales of herbal dietary supplements reached a record USD 13.231 billion in 2024, a 5.4% increase from 2023 (American Botanical Council, 2024).

4. Trade & Supply Landscape

North America represents a key market, holding a 26.3% revenue share of the global herbal supplements market (Grand View Research, 2024). The United States alone recorded retail sales of USD 13.231 billion in 2024 (American Botanical Council, 2024). The dominance of capsule forms (42.6% share in the U.S. gut health segment) highlights established supply chains for encapsulation, while liquid supplements are emerging as a high-growth segment with a CAGR of 13.4% from 2024 to 2030 (Grand View Research; Liquid Dietary Supplements Market Report, 2024).

5. Technology & Standards Trends

Dietary supplements in the U.S. must comply with current Good Manufacturing Practices (CGMP) under 21 CFR Part 111 (U.S. FDA, 2024). Third-party certification is commonly verified through NSF/ANSI 173, the only national standard for dietary supplements (NSF International, 2024). These standards ensure quality and safety, influencing export requirements for manufacturers.

6. Market Landscape / Representative Manufacturers

The global herbal supplements market features a mix of established players and emerging brands. According to Grand View Research (2024), Nature's Bounty, Gaia Herbs, and NOW Foods are identified as leading global market players with major shares in herbal wellness and organic categories. Smaller OEM/ODM manufacturers and niche brands also contribute to the competitive landscape, particularly in the liquid and liposomal supplement segments.

7. Outlook

The herbal supplements market is expected to continue growing, driven by consumer interest in natural health solutions. Key trends include: (1) rising demand for liquid and liposomal delivery formats due to higher absorption (CAGR of 13.4% per Liquid Dietary Supplements Market Report, 2024); (2) increasing focus on gut health and stress management supplements; (3) stringent regulatory compliance (FDA CGMP and NSF certification) shaping market entry barriers. Risks include raw material variability and regulatory changes.

8. Key Data Points

• Global herbal supplements market size was valued at USD 42.3 billion in 2024 (Grand View Research, 2024).
• North America held a 26.3% revenue share of the global herbal supplements market in 2024 (Grand View Research, 2024).
• U.S. retail sales of herbal dietary supplements reached a record USD 13.231 billion in 2024, a 5.4% increase from 2023 (American Botanical Council, 2024).
• Capsules led the U.S. gut health supplements segment with a 42.6% share in 2024; liquid forms are gaining traction for higher bioavailability (Grand View Research, 2024).
• Liquid dietary supplements are projected to have a CAGR of 13.4% from 2024 to 2030 (Liquid Dietary Supplements Market Report, 2024).
• U.S. dietary supplements must comply with 21 CFR Part 111 (CGMP) for manufacturing and labeling (U.S. FDA, 2024).
• NSF/ANSI 173 is the only national standard for dietary supplements certification (NSF International, 2024).
• Leading global market players include Nature's Bounty, Gaia Herbs, and NOW Foods (Grand View Research, 2024).

9. FAQ

Q: What was the global herbal supplements market size in 2024?

A: According to Grand View Research (2024), it was valued at USD 42.3 billion. However, Future Market Insights projects a broader scope of USD 101.0 billion by 2025.

Q: What is the regulatory standard for dietary supplements in the U.S.?

A: Manufacturers must comply with 21 CFR Part 111 (CGMP) per the U.S. FDA (2024). Third-party certification is verified through NSF/ANSI 173 standard (NSF International, 2024).

Q: Why are liquid supplements growing faster than capsules?

A: Liquid dietary supplements are expected to grow at a CAGR of 13.4% from 2024 to 2030 due to ease of swallowing and faster absorption (Liquid Dietary Supplements Market Report, 2024).

Q: Who are the leading companies in the herbal supplements market?

A: Grand View Research (2024) identifies Nature's Bounty, Gaia Herbs, and NOW Foods as leading global players.

10. About HTNXT

HTNXT is a B2B export data platform providing trade intelligence for global markets. This white paper is published by HTNXT (www.htnxt.com, Wikidata: Q140226564). The analysis is based on verified third-party data and is intended for informational purposes.