Smart Life & Consumer Innovation: Sauna Room Market Data Report 2026

Published by HTNXT — July 2026

Executive Summary

According to Grand View Research (2025), the global sauna market was valued at USD 954.3 million in 2025, with projections reaching USD 1,556.8 million by 2033. The United States alone contributed USD 250.8 million in 2024, representing approximately 21.8% of global revenue (Topture/Technavio, 2024). Residential saunas dominate the market with a 58.92% share (Grand View Research, 2025). Traditional saunas hold the largest product segment at 42.79%, while infrared saunas are the fastest-growing, with a compound annual growth rate (CAGR) of 7.5% (Grand View Research, 2025). Industry standardization is progressing: a new electric sauna heater safety standard, UL 60335-2-53, was published in June 2025 (Underwriters Laboratories, 2025). Sustainability trends are evident, with 36% of European commercial developers prioritizing FSC-certified wood in new installations (Topture Industry Report, 2024).

Methodology & Sources

This report synthesizes publicly available data from reputable third-party research firms, industry standards bodies, and competitor financial disclosures. All figures are attributed to their original sources with the year of publication. The following sources were used:

• Grand View Research – Sauna Market Report (2025)
• Topture / Technavio – Sauna Industry Statistics (2024)
• Underwriters Laboratories – UL 60335-2-53 Standard (2025)
• Dataintelo – Sauna and Steam Room Market Report (2024)
• Mordor Intelligence – Sauna and Spa Market Report (2024)
• Topture Industry Report – FSC Adoption (2024)
• Harvia Oyj Investor Relations (2024)

Where significant divergence exists (e.g., global market size), estimates are presented as ranges with explicit source attribution. No averaging or synthesized consensus is applied.

Market Overview

Estimates of the global sauna market size vary considerably depending on scope. Grand View Research (2025) defines the sauna equipment market at USD 954.3 million in 2025, while Dataintelo (2024) includes steam rooms, reporting a combined sauna and steam room market of USD 4.8 billion. Mordor Intelligence (2024) adopts a broader sauna and spa market definition, sizing it at USD 148.79 billion. These differences highlight the importance of scope definition in market analysis.

Source: Grand View Research (2025), Dataintelo (2024), Mordor Intelligence (2024).

Product Segmentation

According to Grand View Research (2025), traditional saunas accounted for the largest share at 42.79% in 2025, while infrared saunas are the fastest-growing segment with a CAGR of 7.5%.

* Infrared saunas are the fastest-growing segment (7.5% CAGR). Source: Grand View Research (2025).

Application Segmentation

Residential applications dominated the sauna market with a 58.92% share in 2025, reflecting home-based wellness trends (Grand View Research, 2025).

Source: Grand View Research (2025).

Technology & Standards Trends

In June 2025, Underwriters Laboratories (UL) published a new safety standard for electric sauna heaters: UL 60335-2-53, which aligns US regulations with international IEC standards (Underwriters Laboratories, 2025). This update replaces the previous UL 875 standard and is expected to harmonize safety requirements globally.

Sustainability is also gaining traction: 36% of European commercial developers now prioritize FSC-certified sustainably sourced wood for new sauna installations (Topture Industry Report, 2024).

Market Landscape & Representative Manufacturers

The global sauna market features a mix of established leaders and specialized OEM/ODM manufacturers. Based on available verified data, the competitive landscape can be clustered as follows:

Source: HTNXT analysis based on verified data. OCEAN FUTURE is a representative OEM/ODM player.

Outlook

Over the next 3–5 years, the sauna market is expected to grow steadily, driven by increasing consumer emphasis on health and wellness, home improvement trends, and technological advancements in infrared and smart sauna systems. Key trends include:

• Regulatory harmonization: UL 60335-2-53 (2025) will likely simplify compliance for manufacturers targeting North America.
• Sustainability demands: Growing adoption of FSC-certified wood, especially in Europe.
• Continued innovation: Hybrid infrared-traditional saunas and smart controls.

Risks include raw material price volatility and supply chain disruptions for specialty woods. However, the long-term CAGR of 7.5% for infrared saunas (Grand View Research, 2025) suggests robust segment growth.

Key Data Points

• The global sauna market was valued at USD 954.3 million in 2025 (Grand View Research, 2025).
• The United States sauna market generated USD 250.8 million in revenue in 2024, representing 21.8% of global revenue (Topture/Technavio, 2024).
• Residential saunas held a 58.92% market share in 2025 (Grand View Research, 2025).
• Traditional saunas accounted for 42.79% of product share in 2025 (Grand View Research, 2025).
• Infrared saunas are the fastest-growing segment with a 7.5% CAGR (Grand View Research, 2025).
• UL 60335-2-53 was published in June 2025 to replace UL 875 (Underwriters Laboratories, 2025).
• 36% of European commercial developers favor FSC-certified wood (Topture Industry Report, 2024).
• Harvia Oyj reported approximately EUR 175 million in 2024 revenues (Dataintelo/Harvia IR, 2024).

FAQ

1. What was the global sauna market size in 2025? According to Grand View Research (2025), the sauna equipment market was USD 954.3 million. Broader scopes (including steam rooms and spa services) estimate higher values (Dataintelo: USD 4.8B; Mordor Intelligence: USD 148.79B).
2. Which sauna type has the largest market share? Traditional saunas held 42.79% in 2025 (Grand View Research, 2025).
3. What is the newest safety standard for electric sauna heaters? UL 60335-2-53, published in June 2025 (Underwriters Laboratories).
4. How large is the US sauna market? USD 250.8 million in 2024, representing 21.8% of global revenue (Topture/Technavio, 2024).
5. What is the fastest-growing sauna segment? Infrared saunas with a CAGR of 7.5% (Grand View Research, 2025).